Selling college football to the marginal fan–an analogy

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By Paul F. Murray

There are many techniques out there on the internet for making money. A lot of them simply don’t work. Yes, there are some genuine scams out there—people who take your money and then disappear when you try to reach them to explain that you are having trouble making their can’t-miss system work. More often, I’ve found that there are a lot of people out there who sincerely, genuinely think they are offering a valid method for making money online, but their techniques just don’t work the way they say that they will. Wealthy Affiliate is one of the few systems out there which actually works if you finish the training—which is extensive—and have some patience. WA is not one of those “buy our video today—be a millionaire tomorrow!!—type of outfits. Please see my post “Wealthy Affiliate–legitimate, non-scam moneymaker” for further information about WA and a link to their website.

I would like to draw an analogy here between the sort of selling technique that actually works, and college football. There are a lot of die-hard fans who will attend college football no matter how their team is doing. But there are just as many, such as students who are heavily committed to their studies, alumni who live a long ways from campus, people who have a lot of entertainment options, who will only come to their team’s games if the team is a serious contender for a championship. How to get these fans to come to games more often?

The best answer would be to increase the number of teams allowed into the Division I college football playoffs. Right now, with only four teams allowed into the playoffs each year, the high school football talent tends to coalesce around going to the same 6-9 teams every year, e.g. Alabama, Notre Dame, Clemson, Georgia, Ohio State, Oklahoma, maybe Southern Cal, Penn State or Auburn. High school football players with 5-star ratings will gravitate to those schools because they figure that if they want to have a serious chance of playing for a national championship and getting the attention of NFL scouts, those are the schools that they have to go to in order to have that level of success.

Expand the playoffs to 16 teams, however, and all of a sudden teams that were formerly on the margins of recruiting big-time high school football talent–maybe an Iowa, a Wisconsin, an Ole Miss, a Texas A&M, a South Carolina, a Michigan State, perhaps even a Central Florida—now have a legitimate shot of making the Division I college football playoffs. Five-star recruits now know that they don’t all have to go to Alabama, Ohio State or Clemson and the like in order to have a real chance of making the playoffs. This helps spread the recruiting talent around more evenly, with more teams having success, and consequently more of the marginal fans taking notice and showing up for games.

With Wealthy Affiliate, instead of one or two highly specific sales niches, there are countless potential niches depending upon the participant’s interests and abilities. The success is more spread out and generalized among all participants, not just a select few. All participants in the Wealthy Affiliate system have a good chance for success, not just a few lucky ones. As an added plus, Wealthy Affiliate does not have extensive requirements for becoming an affiliate, or establishing your own affiliate niche.

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